Apprentice Ida led the way
In July 2020, AF Gruppen’s CEO, together with the other senior executives of the diversity network Diversitas, promised a clear confrontation with harassment in the building and construction industry. The background was the Ida incident that reached the front pages in the summer of 2020, where a female, young apprentice spoke of her harassment experiences. She was employed by a company that has had work as subcontractor on several construction sites run by the major contractors.
The Ida incident sparked a lot of uproar both in the industry and at AF. The Diversitas executives responded with a joint appeal that was summarised as follows: “As industry colleagues we may compete for many things, but HSE and an inclusive work environment without harassment are areas where we must join forces, and where we have everything to win by nobody losing. Now it is high time that we deal with this and demonstrate vigour.”