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Logo and design manual

Logo and design manual

    AF Gruppen is to be profiled with a uniform profile that builds on AF's brand strategy. Guidelines can be found in the company's design manual.

    Contact the communications department of AF Gruppen if you have questions related to the correct use of the company's profile, or request the design manual and graphic material. Our logo is trademark protected in Norway and the EU. It must be treated with respect and consideration, and is not the subject of individual modifications. No changes shall be made to the logo.

    If you have any doubts about the use of our logo, contact the communications department

    What does AF stand for in AF Gruppen?

    The first assignment carried out by AF was performed on a working community basis, or "arbeidsfellesskap" in Norwegian, which was abbreviated to AF. Since "AF" was commonly used in everyday language, it was adopted as the company's name when it was founded in 1985. This abbreviation influenced the visual identity, with the yellow logo becoming a prominent symbol in the company's projects. The company identifies itself as a contracting family that experiences continuous growth and renewal. It is led by individuals who are driven by curiosity and aims to be a driving force for a more future-oriented industry. This orientation is also reflected in the way the company brands itself.